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This is a challenge because it requires you to balance two contradictory needs:
This is a delicate balancing act! If your onboarding is too hard you risk low participant numbers and engagement, while making it too easy impacts on the usefulness of the data you will ultimately receive. As the old saying goes: you only get one chance to make a first impression. When it comes to Insight Communities a bad first impression may mean incomplete sign-ups, not to mention failure to properly engage once a sign-up is complete.
It’s good practice to enrich data as thoroughly as possible, as early as possible. Not only does this potentially make the sign-up process easier for members, it also helps you to tailor the onboarding experience. So while the initial ‘tour’ and explanation of how a new member navigates the platform may remain the same, having enriched data available enables you to segment participants quickly. Segmenting participants as early as possible helps you to make data meaningful at the outset and means you can direct them to relevant and engaging tasks and activities immediately.
If you get the balance right at the onboarding stage, you’re well on your way to having the steady supply of up-to-the-minute insights you need to inform your decision-making in the long run.
Thanks for reading our blog! If you want to find out more then be sure to get in touch.
We are always happy to provide advice, guidance or tell you a little bit more on how we can help you brand.
Email: enquiry@researchbods.com