Resources

Researchers love Insight Communities and who can blame them? One platform where they have direct access to consumers and a veritable swiss-army knife of research tools at their disposal. But getting the rest of the organisation on board can be a little trickier. Here’s some tips…

TIP 1

More than just research 

Data is everywhere. What most people take for granted is that it takes commercial nous and more than a little know-how to turn that data into actionable insight. If your Insight team are the only ones who can do this, then you risk the danger that they become a roadblock. To get the most value from your community you need train a cross-section of the business in what the insight platform is, how you use it and how to draw data from it. Teaching them a little on how to read that data isn’t a bad idea either! 

TIP 2

Cross-pollination 

With different business users all using your community, it becomes increasingly important to marry together research outputs with business outputs. Research outputs tend to be reports, summaries and recommendations where business outputs tend to be decisions and actions. 

To get from one to the other it’s important to: 

•       Build collaborative spaces where data can be annotated and discussed.
•       Use data visualisation and insight dissemination tools.
•       Use workshop and co-creation tools to build on your data.

This will make it way easier to marry key business stakeholders and Insight professionals in interpreting, shaping and sharing insight. 

TIP 3

Change Management 

It’s pretty easy to write about your data and your business needs becoming best friends, but the reality is more difficult. Whenever you are changing the way in which your organisation works, you should consider employing some form of change management. You need to have a project owner, sign off and support from your C-level management, a plan and timeline for the change to take place and some reinforcement to make sure it sticks.  The point of good Insight is to make better informed decisions, but without the right tools, training and appetite within the business this can often feel like another hoop to jump through. Your brand will get much more value out of an Insight Communities if every part of your organisation can understand the benefits, can easily access and understand the data and can transform that data into the insight edge. 

Researchbods is about much more than just a platform. Our people bring to life amazing insights which help you make better decisions. Get in touch today for a friendly chat about our end-to-end service.