How will it affect your brand?
It might not be a surprise, but it is a big shakeup in the way a lot of brands will reach customers. No doubt many will have to engage with Google and their ad solution now, but there will also be a greater focus on first party data. This is why we encourage brands to create “walled environments” where they can lead the conversation, get closer to customers and understand them better.
Our Community module is a great place for discussion, debate and even friendship. Find out more about your customer segments through video discussions, daily diaries and a wide variety of other tools. Leverage your first party data better.
Book a demo today to find out more.