Case study Asda

Reading Time: < 1 minute Making customer insight accessible and actionable across Asda our Insight Community of over 40,000 members has become known within Asda for offering fast access to customer opinions, providing an instant ‘temperature check’ on customer mindset  – as well as deep insight on both strategic and tactical topics.

The challenge

Asda had been running an Insight Community for seven years, but it had become pigeon-holed as a tool for running quick quantitative surveys. The platform was quite limited in the scope of methodologies that could be used and wasn’t really bringing the customer voice to life. The team needed a platform which could provide key insights, often to a fast-turnaround for suppliers, agency partners, as well as Asda stakeholders. They turned to Researchbods and our ex-plor platform.

Our approach

We’re always saying how Researchbods is about much more than just a platform. It’s our people and approach which make us so special. Although our platform ex-plor ticked all the right boxes in terms of features and flexibility, we knew that we would need to take a more hands-on approach in order for the Insight Community to be embraced throughout the business. We work closely with internal stakeholders across the board to understand their challenges, highlight ways in which the community can help and really embed the voice of the customer into their decision making process. We’re able to join the dots between different projects and sources to identify new insight.

“By listening to customers and understanding what’s important to them through the ex-plor platform, we can better meet their needs by putting their views at the heart of our decision making.” Jess Cordy, Asda

The results

With our helping hand, Asda’s Insight Community grew to over 40,000 members has become known within Asda for offering fast access to customer opinions. ex-plor provides an instant ‘temperature check’ on customer mindset , as well as deep insight on both strategic and tactical topics.

We can now link members’ purchasing behaviour at Asda with their responses, providing a truly holistic view of customer attitudes and behaviour, in line with our data-driven strategy to ‘ask less, understand more’.

  • Go-to place for innovation trials and initiatives across Asda.

  • Contributed to full year profit increase of 9.2% in the year of launch.

  • Significantly reduced ad-hoc research spend and increased agility.

  • Ability to deliver 1,000+ survey completes within 24 hours.

Ready to get the insight edge?

Get in touch