Use pre-profiled respondents
Attracting quality respondents takes time. If that’s a luxury you can’t afford then tap into resources where those participants have already been profiled like Insight Communities or Consumer Panels.
Insight Communities- Initial recruitment is difficult but once you’re on your way, quick research becomes a lot easier. During the onboarding process you can integrate existing data on community members from your CRM, loyalty programmes etc. New members will also undergo a screening process and be asked initial profile questions. With this out of the way, you now have access to participants who are eager to participate in research, have been fully profiled and potentially been matched to your customer data in a way you just can’t accomplish with 3rd party suppliers.
Consumer Panels – Market panel research is the technique of repeatedly collecting data, from a pool of pre-recruited participants. The advantage here is that you can very easily find niche audiences, people from certain countries where maybe you don’t have a presence, and all of the people within this are used to doing market research. You can even use consumer panels as a recruitment tool for your insight community.
Build up your profiled audience or use a third party one and you’ll be able to reach out a lot more easily.