Recruitment & Onboarding
This is your first chance to make a good impression. Get members excited about joining your community and that participation will be both enjoyable, rewarded and will make an impact. It can be tricky to balance your need for useful data with a quick and easy onboarding process, but once aboard, let your new members create a profile, share their first post and earn their first points or rewards.
They say success is what you do repeatedly and so reinforcing positive behaviour is a key part of your value exchange. You want a member to be active, carry out a wide range of tasks and interact with other members. And you want them to do this on a continuous basis. When you are starting to think about your value exchange, you need to plan long-term and identify what behaviours you want to reward outside of doing research tasks.
Perhaps the quickest and easiest way to reinforce positive actions is just by popping up and highlighting activity, reacting to member comments and feeding back when someone is giving a great answer early on. This gives a very clear indication of the sort of activity you’re looking for. We would generally advise against having ‘likes’ or ‘upvotes’ as a public lack of recognition can be demotivating to a member.