Staff resources & consultancy
An active community needs care and attention to ensure smooth sailing when it comes to launch, project execution and maintenance. To achieve these tasks effectively, specialists are needed!
Data collection and community activities are just the beginning! Generating actionable insights requires insight managers with a knack for taking a varied and lateral approach to picking trends out of the noise. It is a specialised skillset and so brands often choose to take advantage of the services of the experts found in agency and platform provider teams.
A community is a living and breathing ecosystem. They’re comprised of real people with values and wants and desires. Because of this, communities sometimes need help keeping on the straight and narrow. Community managers help to keep the peace and moderate interactions between members.
One question does not a survey make! Scripters are required to program the logic and routing of surveys. This work then needs to be tested to ensure surveys work as designed and required.
Front-end development & design
Insight communities are important touchpoints between brands and highly-engaged groups of their customers. Because of this, a community must embody a brand’s values and visual identity. Through creative and innovative front-end development, an insight community can become a powerful engagement tool for brands.
Back-end development & admin
From a development perspective, insight communities and research communities are comparable to a small-scale social media platform. Each deployment of a community might be different, even If using the same platform. This might be due to tools already used that need to be integrated or custom development needs for projects.
Reports & outputs
An often-overlooked yet essential piece of the puzzle is the ability to report effectively on data, observations, and insights. Data visualisation can help highlight trends and anomalies in data, making it more useful and more likely to result in actionable insight. Reporting methods and tools also help to communicate findings to senior management and key stakeholders.
Socialising data resources
One step further than reporting; socialising data refers to communicating it meaningfully to stakeholders and the wider business in a way that really allows them to understand results and implement positive change. Simple and clear visualisation is often a highly effective way of achieving this. Branded infographics, animations, and videos can help to tell a story and align feedback with company values and goals across teams and departments.
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