We’ll share key learnings from our extensive research with over 1,000 young people, allowing you to understand more about the diverse segments that exist. From their passions for transparent and ethical interaction, to their fears and feelings around data privacy, we’ll explore the actions you can take to ensure your research and insight community strategy is future-proofed for Gen Z.
Join us to learn how brands can engage youth audiences to gain insight, build up brand affinity, and begin converting the unengaged to evangelists and champions. You may find some of our findings surprising!
• What do Gen Z really think and feel about market research?
• The Gen Z segments that you need to know about.
• Our tips for running insight communities with 16-24 year olds.
Sarah has over 18 years’ experience as a hands-on researcher and digital research specialist. Her role is to ensure that the future roadmap for Researchbods’ proprietary insight community platform has clients at its heart, by understanding brands’ needs and feeding them back to the product team. She represents Researchbods’ platform and offering at conferences and webinars, as well as leading on thought pieces and proof of concept innovation projects to develop their toolkit and create new audience insight.
Steven is a true mixed method researcher. Over the last 10 years he’s worked across a breadth of brands and categories to help clients understand consumer needs, journeys, reactions and attitudes. From using facial coding to understanding unconscious reactions to television adverts, understanding sports consumption journeys with diary tools, or using implicit association testing to identify how food and drink brands are perceived across multiple markets. He loves a challenging brief and using new methodologies and techniques to get to the heart of what our clients need.
