Each month we use our amazing platform and insight team to take a deep-dive into a different industry to understand current trends and what’s driving consumer behaviour. This month it’s Media & streaming/Video On-Demand services. Register to download the full PDF below and keep up to date on our content, including more industry insights, downloadable ebooks and reports, webinars & more…
The first quarter of 2022 saw a drop in 1.5million UK SVOD subscriptions, and consumers acknowledge this decline…
“We have definitely tried to streamline our spend on stuff like subscriptions, whether that is Spotify or even expensive food boxes. Streaming platforms are easy to cull first.” – Male, 25-34
The quality of content is an issue amongst those using them less or not at all anymore.
But
“I’m finding it tougher to find content I really enjoy now. It always felt like there was always something top quality to watch but now it feels a lot of meh shows with top quality once in a while.” – Male, 45-54
And the quantity of content can be daunting too.
“Netflix and Amazon used to suggest really relevant content for me, but I think I’ve watched one chick flick and now that’s all they suggest and I really struggle to wade through it all and find the gritty content that I actually love.” – Female, 35-44
With the rising cost of living, subscribers are re-evaluating their relationships with SVODs. Services which don’t deliver on quality are likely to be cut…
“Sometimes I do look at how much we have spent on subscription services per month and think we should just choose one and save some money. We do use it a lot but it is a luxury so might have to go if things get too expensive in the winter months.” – Female, 25-34
“We’ll still pay for Netflix and probably Amazon Prime and Now, but I’ll be more reluctant to waste money on additional Now subscriptions such as their sports package, and wouldn’t consider signing up to any other on demand services.” – Male, 25-34
Despite widely publicised numbers of people unsubscribing, Netflix is still the service many would choose if they could only have one video on demand service…
“We seem to cherry pick services now. We will subscribe to Disney+ for one series then cancel, same with NOW TV. Netflix is always on.” – Male, 25-34
“I used to pay for multiple subscription services like Disney+ and Apple+, but now I just use the family Netflix and Amazon account to save money.” – Female, 25-34
Join media brands such as ITV, Disney, and DMG Media in getting the insight edge with Researchbods.
Our proprietary access panel SurveyBods can help to answer all your media related questions, and our insight community platform ex-plor has a wide-ranging toolkit – from discussion rooms and diary studies to mobile ethnography and eye tracking and facial coding – to bring you closer to consumers in the UK and beyond.
