Sustainability is high on the agenda for businesses, but what about for British consumers? In the current climate where costs are rising exponentially, we asked 500 Brits where sustainability fits in their priorities and how they feel about the role brands play in ‘doing the right thing.
Whilst consumers claim to want to do more to support sustainability in the next 12 months, right now they have bigger priorities. Businesses are expected to act in an ethical manner but to be trusted, they need to be transparent in achieving, or falling short of sustainability targets.
Attitudes towards acting sustainably.
7 in 10 consumers say that they want to buy sustainably, but with 3 in 4 consumers who claim to have little or no money left at the end of the month, it’s hardly surprising it’s not high on their agenda.
- 70% want to buy more sustainable products.
- 47% it’s just not high on my agenda.
- 69% say sustainability is important but other things take priority.
“I know it’s important to look after the planet and be mindful of what we consume and how, but this is a tough time to be running a household and it’s more important to me that we eat properly than where the things I buy come from.” – Female, 35-44
“I am really concerned about the state of the planet, it’s undeniable that we’re on the brink of massive climate disaster but it’s really hard to keep that in mind every minute of the day, and sometimes other things take priority or life just gets in the way!” – Male, 35-44
“We also try to buy products which are sustainable or animal friendly, however, with the cost of living, if these sorts of products are a bit more expensive, we might have to sadly look at cutting back on them, even though I know it’s not the right thing to do.” – Male, 25-34