Brits blame price increases on a perfect storm of macro-economic factors such as the war in Ukraine, Brexit, energy and fuel prices going up and inflation.
- 34% believe that the war in Ukraine is driving up the price of groceries
“Price of fuel for transport costs. Rising costs of food production e.g. fertilisers. Food supplies from Ukraine disrupted by war e.g. sunflower oil and wheat. Heating and food preparation costs rising because gas supply from Russia is being reduced in retaliation for imposition of sanctions. Suppliers cannot absorb increased costs so pass them on to customers.” – Female, 65+
- 24% believe that rising fuel costs are driving up the price of groceries
“Rising fuel costs dramatically change the price of carrying the items to the supermarket. I know people forget about how items make it on to the shop floor. Plus, the mix of Brexit restricting imports and costs of tax on top of certain items.” – Female, 35-44