So we know what an Insight Community is, but how can we use them to maximum effect? What are the benefits, use cases, and outcomes of a high-quality and well-run Insight Community solution?
Today’s customers are more powerful than ever. There is so much information at their fingertips in the form of product reviews and price comparisons. Not only that but they have a global choice of brands to buy from. If you want to win their loyalty, you need to understand and pivot to their changing needs.
In this three part series, we outline everything you need to know about Insight Communities – what they can be used for, how to get the most of them and why they should be considered a vital strategic asset.
One form gives you access to all 3 parts.
Your brand lives in the hearts and minds of your customers. Brand consistency is difficult in a world where technology and trends change rapidly. Dig deeper into how customers truly see you and what they really want and adapt your brand, comms & campaigns without losing core values.
It’s a jungle out there. With new competition and new products popping up, it’s never been harder to get in front of customers. Anything new is always risky. Quickly learn what works and what doesn’t by using continual feedback loops to ensure insight is embedded at every step of the innovation process.
Every brand wants to become more agile and seize opportunities. By consulting your customers you can quickly sense-check your course of action and share amongst your team. We’ve designed our solutions for lightning-quick turnaround with stakeholder engagement and internal dashboards built in.
Knowledge is power and by integrating an Insight Community with a CRM, you’ll get a holistic view of the whole customer journey. What’s more by segmenting your target audience within the platform you can have a better idea of the
motivations, pain points and messaging that will wow your prospects.
Whether you want to understand how memorable your branding is or how your audience will react to your upcoming advert, you can supercharge your certainty by involving customers. Our platform, ex-plor includes a wide range of features including forums, surveys, heatmaps, scales, ratings, shelf tests, video sessions and more.
Whether it’s an initial idea or product optimisation, your customers can help you to fine-tune new ideas or innovations. One community can house several different segments allowing you to drill down into the impact that your proposals will have.
From feedback programmes to satisfaction tracking or even as a platform for training, an Insight Community can help to develop and retain your key players.
It’s important to stress that the same Insight Community wouldn’t necessarily be used for everything we’ve talked about here. Insight Communities are extremely flexible tools, but they can’t do everything ‘off the shelf’. The objectives
of each community will lend themselves to different set-up, design and duration options.
Retail is still struggling to balance online portals with high street presence. Disruption comes in the form of new on-demand services in the convenience market. Brands need to leverage the database of today to futureproof their business for tomorrow.
Viewers are thirsty for high-quality content, but every greenlit script is a gamble and there are no certainties. Media firms need to validate their content investment, refine their offering and subscription levels whilst serving up greater personalised recommendation and ad choices.
Developments in fin-tech and open banking are transforming the way we spend, save and invest. Consumers expect financial institutions to be transparent, ethical and flexible to their needs. It’s never been more important to dig deep into the needs of consumers, deliver a seamless omnichannel experience and win their loyalty.
Regulation is increasing. Issues around security and privacy are here to stay. While tech companies have seen big gains recently, investors are now taking a more cautious outlook. So how can tech companies ensure ROI on their activity?
Travel was a growing sector before the pandemic hit as new destinations and new innovations opened up cheaper flights for more people. Now every travel brand is battling it out to win over cautious customers. They need to optimise every step from booking and travel to in-resort and attraction experiences.
This article is an excerpt from our series of 3 ebooks around insight communities. Download now to receive:
In this three part series, we outline everything you need to know about Insight Communities – what they can be used for, how to get the most of them and why they should be considered a vital strategic asset.
One form gives you access to all 3 parts.
