How your department benefits
Every brand wants to become more agile and seize opportunities. By consulting your customers you can quickly sense-check your course of action and share amongst your team. We’ve designed our solutions for lightning-quick turnaround with stakeholder engagement and internal dashboards built in.
Knowledge is power and by integrating an Insight Community with a CRM, you’ll get a holistic view of the whole customer journey. What’s more by segmenting your target audience within the platform you can have a better idea of the
motivations, pain points and messaging that will wow your prospects.
Whether you want to understand how memorable your branding is or how your audience will react to your upcoming advert, you can supercharge your certainty by involving customers. Our platform, ex-plor includes a wide range of features including forums, surveys, heatmaps, scales, ratings, shelf tests, video sessions and more.
Research & Development:
Whether it’s an initial idea or product optimisation, your customers can help you to fine-tune new ideas or innovations. One community can house several different segments allowing you to drill down into the impact that your proposals will have.
From feedback programmes to satisfaction tracking or even as a platform for training, an Insight Community can help to develop and retain your key players.
It’s important to stress that the same Insight Community wouldn’t necessarily be used for everything we’ve talked about here. Insight Communities are extremely flexible tools, but they can’t do everything ‘off the shelf’. The objectives
of each community will lend themselves to different set-up, design and duration options.