Each month we use our amazing platform and insight team to take a deep-dive into a different industry or topic to understand current trends and what’s driving consumer behaviour. This month it’s Christmas. Register to download the full PDF below and keep up to date on our content, including more industry insights, downloadable ebooks and reports, webinars & more…
Christmas has long been a time for people to come together, get into the festive spirit with family and friends and eat copious amounts of food. However, traditions were turned upside down for many during the Covid-19 pandemic and this year people are now faced with rising cost of living challenges. Because of all this change we were interested to find out what Brits’ festive and gifting plans are for Christmas 2022.
Spending time with family is one of the most important things about Christmas. This year, people are hoping to spend more time with their family and friends, when compared to 2021. However, many are cutting back on the Christmas parties they plan to attend.
“I’ll be seeing more of family and friends than I’ve been able to do for the past two years due to COVID restrictions.”
Female 65-54“We’ll be having a big family get together as we could not do this last year.”
Male 65+
“A turkey roast dinner, it’s very special as it’s really the only time we eat as a family, and the only time of the year we eat turkey.”
Female 55-64“I love having my grandchildren come on Christmas Eve and help me make things for Christmas dinner.”
Female 55-64“For me what makes Christmas special is gathering with all the family after breakfast with the smell of turkey cooking and all opening presents which the youngest hands out , we have 5 generations all together.”
Male 25-34
“I’ll be spending less on presents and more time with people instead.”
Female 25-34“We’ll be buying less food and presents because of the rising cost of living.”
Female 55-64
People are steering away from experienced-based gifts, with physical gifts proving more popular Sustainable gifts are a nice to have, but aren’t top of the agenda. Physical shops are as important for buying gifts as online retailers.
“Christmas Eve carols from King’s. And the Salvation Army playing carols in the High Street. It reminds me of my grandparents.”
Male 65+“We always buy each other a Christmas tree bauble each year, over the decades we have all built up an eclectic collection.”
Male 55-64“Eating chocolate for breakfast on Xmas day because it reminds me of childhood.”
Female 55-64“Putting up the Christmas tree with the grandchildren seeing the smile on their faces.”
Male 65+“Me and my mum always make homemade marzipan fruits and gingerbread cookies and I love it because we’ve been doing it since I was young.”
Female 25-34
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