Resources

This playbook outlines the framework our Global Data Collection team has developed to tackle online survey fraud, an issue which last year cost the research and insights industry over £1billion.  

What’s the challenge?

• Bot Farms
• AI / ChatGPT Automation
• Ghost Completes
• Professional Panellists

We’ve developed an operational framework that combines proprietary and industry leading technology, all overseen by dedicated human intervention to tackle this industry-wide issue.

Integrity Score: Dedicated resource to tackle the issue head on 

Download our Data Integrity ebook and learn the Ins & Outs of our industry leading framework that is tackling survey fraud head on. We firmly believe issues caused by technology can be solved by technology.

Why choose our framework?

• Dedicated Data Integrity managers provide thorough analysis at a project level
• Digital fingerprinting against every survey respondent
• Bespoke survey techniques for enhanced plausibility checks
• Tech solutions to capture AI / ChatGPT style responses

All checks, when cross-referenced, create a unique integrity score per survey respondent. This accumulated score acts as an indicator to determine whether we should keep an individual within the data set.