Get your hands on our Data Integrity E-book and learn the ins & outs of our industry leading framework that’s enhancing data quality for brands, agencies, and consultancies.
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This playbook outlines the framework our Global Data Collection team has developed to tackle online survey fraud, an issue which last year cost the research and insights industry over £1billion.
What’s the challenge?
We’ve developed an operational framework that combines proprietary and industry leading technology, all overseen by dedicated human intervention to tackle this industry-wide issue.
Integrity Score: Dedicated resource to tackle the issue head on
Download our Data Integrity ebook and learn the Ins & Outs of our industry leading framework that is tackling survey fraud head on. We firmly believe issues caused by technology can be solved by technology.
Why choose our framework?
All checks, when cross-referenced, create a unique integrity score per survey respondent. This accumulated score acts as an indicator to determine whether we should keep an individual within the data set.
Download the ebook to see results in action. On average, we have seen a 32% removal rate of respondents failing integrity checks, with a spike in sectors such as B2B , and markets such as the US.
On completion of projects, we provide a Data Integrity report detailing the process and removals for your project, including:
The ResearchBods Global Data Collection Division is dedicated to supporting clients with data confidence and giving them the conviction to be able to stand behind their data – especially when it comes to informing significant strategic business decisions for end clients.