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STRAT7 Researchbods announces the launch of its latest solution – an AI survey chatbot designed to improve data quality and participant engagement for its clients, allowing them to gain deeper insights to open-ended questions.

The new tool leverages AI to engage survey participants in dynamic and interactive conversations, creating a more immersive and personalised survey experience, which helps foster engagement and encourages respondents to provide high-quality verbatim responses.

This tool is the latest in STRAT7 Group’s suite of AI solutions, which are available to teams across the group and are developed to help identify opportunities for clients through a more nuanced understanding of changing consumer needs.

In a recent STRAT7 Researchbods’ survey with 1,500 respondents, the use of the AI survey chatbot resulted in an 80% increase in verbatim quality and a five percent uplift in participant enjoyment when AI probing was employed.

Key features of the STRAT7 Researchbods’ AI survey chatbot include:

• Conversational AI: engages participants in natural, conversational interactions.
• Multilingual support: programmed to support 20 languages, the chatbot facilitates surveys in various regions, enabling researchers to reach a broader audience and obtain diverse perspectives.
• Directed probing: allows researchers to direct the chatbot at specific points within the survey or to specific audience segments, enhancing the relevance and depth of data collected.
• Seamless integration: integrated via API calls, the chatbot seamlessly blends into existing survey flows.
• Advance targeting options: can be utilised to trigger specific actions based on the presence or absence of specific prompts or keywords e.g. ‘ask or don’t ask about this’.

Sarah Askew, Innovation Director at STRAT7 Researchbods, comments:

“At STRAT7, we’ve been using AI tools since the company’s inception. We’ve always known the importance of AI in market research, and that it cannot be overstated in today’s dynamic business environment. We are thrilled to introduce our AI survey chatbot, which represents a step forward in the field of market research, and an exciting new frontier in STRAT7’s own AI story.

By harnessing the power of AI, we aim to elevate the quality of verbatim data while simultaneously enhancing the overall survey participant experience. This innovation underscores our dedication at STRAT7 to delivering insights that drive meaningful business decisions.”