The move signals STRAT7’s commitment to data integrity by building this vital function into a dedicated business unit.
STRAT7 Audiences takes group-wide responsibility for data collection, a specialism that was previously held within STRAT7 Researchbods. This will allow Researchbods to focus on its communities and insight offer, notably in developing the tech roadmap for its ex-plor platform.
Tom Bates, the newly promoted Managing Director of STRAT7 Audiences, will report directly to Jonathan Clough, COO of the STRAT7 group, and the STRAT7 board. He is tasked with building the client base for STRAT7 Audiences amongst brands, media agencies and consultancies, both in the UK and overseas. Alongside servicing customers directly, STRAT7 Audiences will also function as an in-house data collection partner supporting all agencies across the STRAT7 group.
Jonathan Clough, COO of STRAT7, explains: “A dedicated data collection unit gives the specialism the recognition it deserves, after all high quality data is the foundation for any strategic insight.
Our combined strengths in customer and social media data collection alongside analytics ensures STRAT7 occupies a unique position in the market. This efficient and holistic infrastructure makes us a ‘one-stop shop’ for insights, allowing clients to consolidate their spend through a single provider. Collecting and analysing data at scale and pace also underpins the group’s offer of always-on customer centricity.”
A dedicated data collection unit gives the specialism the recognition it deserves, after all high quality data is the foundation for any strategic insight.
STRAT7 Audiences’ managed network is made up of 47 million people across 70 countries, covering consumers, decision makers and patients. STRAT7 launched their proprietary data integrity methodology and joined the MRS Global Data Quality Initiative in 2023. The launch of STRAT7 Audiences demonstrates the group’s ongoing commitment to reducing the threat of data fraud globally.
Tom Bates, Managing Director of STRAT7 Audiences, says: “More than ever, clients need confidence in their data. They need senior, consultative data collection experts in the room ensuring the success and integrity of every single one of their projects.
We’re really excited to get started with Audiences, to continue providing exceptional, bespoke service to our clients and to compete for new opportunities. This launch is the natural next step for STRAT7 in achieving operational excellence and powering global insights.”
The new agency will operate from the STRAT7 Leeds and London offices, with a North American hub in New York planned for 2025. The team currently stands at 55 people with plans for growth across their Service and Delivery teams.
For more information visit strat7.com/audiences.
