The move signals STRAT7’s commitment to data integrity by building this vital function into a dedicated business unit.
STRAT7 Audiences takes group-wide responsibility for data collection, a specialism that was previously held within STRAT7 Researchbods. This will allow Researchbods to focus on its communities and insight offer, notably in developing the tech roadmap for its ex-plor platform.
Tom Bates, the newly promoted Managing Director of STRAT7 Audiences, will report directly to Jonathan Clough, COO of the STRAT7 group, and the STRAT7 board. He is tasked with building the client base for STRAT7 Audiences amongst brands, media agencies and consultancies, both in the UK and overseas. Alongside servicing customers directly, STRAT7 Audiences will also function as an in-house data collection partner supporting all agencies across the STRAT7 group.
Jonathan Clough, COO of STRAT7, explains: “A dedicated data collection unit gives the specialism the recognition it deserves, after all high quality data is the foundation for any strategic insight.
Our combined strengths in customer and social media data collection alongside analytics ensures STRAT7 occupies a unique position in the market. This efficient and holistic infrastructure makes us a ‘one-stop shop’ for insights, allowing clients to consolidate their spend through a single provider. Collecting and analysing data at scale and pace also underpins the group’s offer of always-on customer centricity.”
A dedicated data collection unit gives the specialism the recognition it deserves, after all high quality data is the foundation for any strategic insight.