A community of over 28,000 active members provides the client with instant access to valuable customer opinions, ensuring that business decisions are based on real-time insights from a highly engaged audience.
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In a highly competitive market, our client, a leading British supermarket chain, needed to make informed, agile business decisions that could swiftly adapt to changing customer demands.
A community of over 28,000 active members provides the client with instant access to valuable customer opinions, ensuring that business decisions are based on real-time insights from a highly engaged audience.
The community contributes to smart, customer-focused solutions that drive market share growth by ensuring the supermarket delivers products and services that genuinely resonate with its customers.
This approach has led to a significant reduction in ad-hoc research costs, allowing the client to be more agile and responsive to changing market conditions without sacrificing the quality of insights.
The ability to collect over 1,000 survey responses within 24 hours ensures the client can react quickly to emerging trends, giving them a competitive edge in a fast-moving industry.
Senior Manager – Customer Insight
