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Since partnering with Greene King over 18 months ago, we’ve worked closely to establish and grow a vibrant, engaged, and highly effective Insight Community. Through a tailored hybrid approach – combining self-serve capabilities with full-service support – we’ve helped Greene King overcome challenges and achieve success. From a seamless transition to enhancing community engagement, this collaboration highlights the power of strong relationships and tailored solutions.
Seamless transition: Greene King needed a smooth transition for their existing members from a previous panel partner to a new platform. Our seamless migration ensured continuity and laid the foundation for a fast-growing community that now exceeds 5,000 members, with engagement 6% higher than average across other Insight Communities.
Empowering the team: Greene King’s team was new to using our platforms and tools for self-serve research. Our Project Management and Onboarding teams provided bespoke training, monthly technical support, and structured schedules, enabling them to confidently manage the platforms and their research projects.
Refreshing engagement: To sustain participation in Pubgoers tracker surveys, we collaborated with Greene King to create modular, engaging surveys. This improved the participant experience while maintaining the quality of insights.
Flexible support: Greene King wants a partner to evolve their community and maximise its value for the business. We developed a cost-effective, efficient solution that balances self-serve functionality with support from our specialist teams, tailored to their needs. This empowers the Greene King team to deliver its best work while ensuring cost-effective and efficient community management. With a dedicated team available whenever needed, Researchbods provide the support required to maintain a thriving and sustainable community.
The ongoing partnership with Researchbods means their team knows our business inside out, helping us to fully leverage their strong full-service capabilities. We also receive great feedback from our community members, who love sharing their thoughts on our pubs and seeing their input drive real change!”
Caroline Dean, Insights Manager – Strategy & Performance
