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  • March 25, 2025
  • < 1 min read

Debunking the biggest myths about Insight Communities

Insight Communities are powerful tools for brands – but misconceptions often hold businesses back from unlocking their full potential. That’s why our Insight Manager Sarah Whelan is here to set the record straight.

In this myth-busting video series, we tackle the most common misunderstandings about Insight Communities – two myths at a time. From budget concerns to engagement myths, we’re revealing the truth behind the headlines.

Check out the videos below to see how we separate fact from fiction!

Video 1

Sarah Whelan is kicking things off with two of the biggest misconceptions:

  • Myth #1: Are Insight Communities just a quick way to access sample and qualitative respondents?
  • Myth #2: Do you need a huge budget to run an Insight Community?

 

Video 2

  • Myth #3: Do Insight Communities only work for big brands?
  • Myth #4: Do they only deliver surface-level insights?

Video 3

  • Myth #6: Insight Communities are only for collecting quantitative data.
  • Myth #7: Keeping members engaged is difficult.

Video 4

  • Myth #7: You need to be a research expert to manage an Insight Community.
  • Myth #8: Once you set up an Insight Community, it runs itself.

Video 5

  • Myth #9: Insight Communities only tell you what you want to hear.
  • Myth #10: Insight Communities are only for market research.

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