Resources

Why watch?

• Gain practical insights into how successful brands get it right – and where others go wrong
• See real client examples showcasing the research that drives smart expansion decisions
• Walk away with actionable takeaways to de-risk and maximise your market expansion strategy

Speakers

Alicia Myers, Insight Director – Liss is an experienced mixed-methods researcher who has worked with a range of brands in the Retail, FMCG, Financial Services, and Media space. Liss has worked across a range of global markets including North America, LATAM, APAC and Europe. She has a range of experience helping brands assess their position to launch or expand their products and services including Colart, Cupra, Farfetch and Pernod Ricard.

Steven Bird, Insight Director – Steven is a true mixed method researcher. Over the last 10+ years he’s worked across a breadth of brands and categories to help clients understand consumer needs, journeys, reactions and attitudes. From using facial coding to understanding unconscious reactions to television adverts, understanding sports consumption journeys with diary tools, or using implicit association testing to identify how food and drink brands are perceived across multiple markets. He loves a challenging brief and using new methodologies and techniques to get to the heart of what our clients need.

Don’t leave your brand’s success to change – watch the recording now!