Resources

Keeping customers close is more than just a goal – it’s essential for driving loyalty and revenue. But what does true customer centricity look like? How can brands go beyond surface-level insights to build meaningful, organisation-wide relationships with their customer?

Our latest ebook, Customer centricity: Fresh perspectives and approaches for brands, explores these critical questions with insights from industry experts. Download to explore:

• The foundations of customer closeness and why it’s crucial for building customer loyalty and driving business growth.
• How to embed customer centricity throughout your entire organisation, making it a core part of your business strategy rather than a siloed initiative.
• Expert insights and actionable strategies from ITV, Yorkshire Building Society, Researchbods, and STRAT7, offering a toolkit to help you develop, deepen, and maintain meaningful customer relationships.