Collaborative analysis: Partnering with our colleagues at STRAT7 Incite, we ran analysis on an existing quantitative project, followed by a collaborative online workshop to clearly define the key hypotheses and shape the qualitative phase.
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For pet owners seeking therapeutic food, purchasing decisions are often strongly influenced by vet’s recommendation and brand switching is often a distress decision. While the opportunities to influence brand choice online are limited, the right touchpoints can be highly impactful. Our client wanted to understand which elements of online content were most effective in influencing brand choice to refine their content strategy.
Collaborative analysis: Partnering with our colleagues at STRAT7 Incite, we ran analysis on an existing quantitative project, followed by a collaborative online workshop to clearly define the key hypotheses and shape the qualitative phase.
Market exploration: We pre-tasked 16 pet owners in each market to a lightly guided online shopping journey, which they recorded and shared with us. This was followed by 60-minute accompanied browsing sessions to explore and probe their behaviours in real-time.
Actionable insights: Results were shared in a separate workshop with stakeholders across multiple teams, where we presented learnings and clear guidelines for the client’s content and brand teams to optimise their online presence.
Senior Brand Manager
