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All being a bodbrand developmentcustomer understandinginsight communitiesQuick read
  • August 12, 2024
  • < 1 min read

AI, partnerships, and insights: what we took away from Quirk’s New York

Reading Time: < 1 minuteIn July, our team had the opportunity to attend Quirk’s New York and get stuck into two days of networking and listening to some incredible speakers talk about things that matter to researchers. A couple of things that stood out for us at the conference…

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cruise ship in the sea

Helping an international cruise line keep their guests’ needs at the heart of future digital development

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Driving cultural change at a global online food delivery company with a Customer Festival

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  • August 6, 2024
  • < 1 min read

10 steps to creating and running the very best Insight Community – Part 2

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  • August 6, 2024
  • < 1 min read

10 steps to creating and running the very best Insight Community – Part 1

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  • customer understanding
  • insight communities
  • July 24, 2024
  • < 1 min read

The tech tightrope: balancing regulation, ethics and customer needs in AI development

Reading Time: < 1 minuteIn the evolving landscape of AI, a Chief Technology Officer (CTO) plays a crucial role in navigating the complex interplay between regulatory compliance, ethical practice, and what customers want. In this blog, STRAT7 CTO, Andrew Dare, tells us how he navigates these challenges. 

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  • customer understanding
  • insight communities
  • July 18, 2024
  • < 1 min read

What next? Musings and predictions on what insight industry hot topics will be in the next 12 months

Reading Time: < 1 minuteWe recently returned from Greenbook’s Insight Innovation Exchange in Amsterdam with heads buzzing and the customary ‘sum up the best bits in a blog’ on our to-do lists. However, a couple of weeks later, that (canal) boat has sailed – post-conference wrap-up posts have been done to death – and instead, what we’re actually scratching our heads about is ‘what next?’. So, here are our predictions for the hot topics that we’ll all be talking about in the coming year.

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coins in a increasing graph
  • brand development
  • customer understanding
  • July 18, 2024
  • < 1 min read

3 actions brands can take to improve consumer financial health

Reading Time: < 1 minuteFinances have been at the centre of conversation in the past few years, inflation and the cost-of-living crisis taking space at the forefront of consumers’ minds. Even those traditionally more financially secure are feeling the strain, with financial pressures mounting and maintaining stability becoming increasingly challenging. Let’s explore what brands can do to support their customers.

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  • July 16, 2024
  • < 1 min read

STRAT7 launches global data collection agency, STRAT7 Audiences

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  • customer understanding
  • July 3, 2024
  • < 1 min read

Brands need neutrality not cheap laughs to engage consumers this general election

Reading Time: < 1 minuteAs we head ever closer to this summer’s snap general election, our survey of 500 UK consumers shows that brands may have an important role to play here. But this role is changing…

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