Resources

Reading Time: < 1 minuteWith fewer Brits packing their bags,how can travel brands stay ahead? Here are three strategies to connect with today’s cost-conscious holidaymakers.

Reading Time: < 1 minuteIn July, our team had the opportunity to attend Quirk’s New York and get stuck into two days of networking and listening to some incredible speakers talk about things that matter to researchers. A couple of things that stood out for us at the conference…

Reading Time: < 1 minuteIn the evolving landscape of AI, a Chief Technology Officer (CTO) plays a crucial role in navigating the complex interplay between regulatory compliance, ethical practice, and what customers want. In this blog, STRAT7 CTO, Andrew Dare, tells us how he navigates these challenges. 

Reading Time: < 1 minuteWe recently returned from Greenbook’s Insight Innovation Exchange in Amsterdam with heads buzzing and the customary ‘sum up the best bits in a blog’ on our to-do lists. However, a couple of weeks later, that (canal) boat has sailed – post-conference wrap-up posts have been done to death – and instead, what we’re actually scratching our heads about is ‘what next?’. So, here are our predictions for the hot topics that we’ll all be talking about in the coming year.

Reading Time: < 1 minuteFinances have been at the centre of conversation in the past few years, inflation and the cost-of-living crisis taking space at the forefront of consumers’ minds. Even those traditionally more financially secure are feeling the strain, with financial pressures mounting and maintaining stability becoming increasingly challenging. Let’s explore what brands can do to support their customers.

Reading Time: < 1 minuteAs we head ever closer to this summer’s snap general election, our survey of 500 UK consumers shows that brands may have an important role to play here. But this role is changing…

Reading Time: < 1 minuteAt Researchbods, we believe in setting the bar high, being relentlessly curious, trusting each other, and striving to leave our mark. These values are not just words on a wall—they are the foundation of our positive, friendly, and inclusive culture. We pride ourselves on working hard, but we also know how to have fun and celebrate our team’s achievements.

Reading Time: < 1 minuteRecently, we hosted an inspiring in-person event in Leeds, where senior insight and marketing professionals gathered to delve into the concept of customer-centricity. In this blog, we distill some of the key messages and profound revelations that emerged from the exchanges between our speakers and the audience.

Reading Time: < 1 minuteWith our latest survey, we wanted to gauge the influence of the chatbot on open-ended response quality and participant satisfaction. And our findings showcase very positive results towards AI and this new tool.

Reading Time: < 1 minuteEarlier this month, our team had the chance of immersing themselves in the vibrant atmosphere of Quirk’s London 2024. In this blog, Ariana Richter delves into some of the highlights from the two-day event. From discussions on brand identity to the integration of AI, dive in and discover what’s trending in our industry!