Embrace Customer Closeness

Customer Closeness is an active measure of your awareness and alignment to your customer’s needs and values. Understanding what makes your current and prospective customers tick allows you to tailor brands, products, pricing and communication to specific groups, so you can make best use of limited resources. Yet truly hearing customers is difficult in today's fragmented, omnichannel world. Here's how we can help:

Through active listening brands can understand how macro factors, trends and cultural moments which affect their core audiences and leverage these to inform acquisition, retention, and growth.


We can provide clarity on some of the fuzzier areas of customer journeys that happen outside of the silo of your own brand touchpoints and unlock insights that may simply not be obvious.


We can help you to understand the best ways in which to embrace customer-centricity to the heart of everything you do and ensure that this is a core part of your organisation and not just a one-off exercise.