It can be difficult to pinpoint today’s customer. Everything is moving so fast. Trends come and go. New channels keep emerging. Understanding what makes your current and prospective customers tick allows you to tailor brands, products, pricing and communication to specific groups, so you can make best use of limited resources. So how can you get closer to them?
Putting customers at the heart of your business means you need to understand what the world looks like through their eyes. We can help bring customers to life with richness and colour so your stakeholders can recognise them immediately, and help you tap into real thoughts, opinions and decisions 24/7. Walk in your customers’ shoes and feel what they feel, and make customer-centric decisions that drive brand growth.
Our bespoke solution, Your customer spotlight, is designed to bring you closer to your customers by tailoring a customer closeness approach that meets your specific business needs. Discover how our innovative strategies can enhance customer engagement and drive business success. Click here to learn more and get in touch with our team of experts.
Understanding the complexity of customer journeys means you better understand their expectations. Unpick the differences in experience so you can tailor your response to customers’ needs. Track your progress and see what’s driving your customer experience and Net Promoter Score.
Traditional research only gives you answers to the questions you know to ask. Sometimes you want to understand what customers are talking about themselves. Harvest organic conversations. Expose the topics, tensions and goals in you customers’ lives and where your brand fits in.
Right direction, faster
“We were really delighted with the research from Researchbods for our veg campaign. It was great having so many different tools and techniques at our fingertips to test out our concept.”
Clare Phillips Director of Social Purpose at ITV
Hitting the mark
“Researchbods are always great at understanding our needs, finding a way to meet them against tight budgets and the analysis is spot on where it can be shared straight to the business without having to be edited or questioned.”
Iain Amos Senior Insights Manager, UK&I at Twinings
Enthusiasm & expertise
“It was clear from the start that ResearchBods would bring expertise and enthusiasm to the relaunch. The community very much supports our member engagement strategy.”
Steve Grimwade Senior Research Manager at Yorkshire Building Society
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