Webinar on demand Gen Z: Engaging the silent majority

Researchbods set out to truly understand what makes Gen Z tick. What do they think of market research in its current form? How can we do better as an industry to appeal to them? What would motivate them to get more involved in shaping the future of brands?

Check out our 40 minute session where we share key learnings from our extensive research with over 1,000 young people, allowing you to understand more about the diverse segments that exist. From their passions for transparent and ethical interaction, to their fears and feelings around data privacy, we’ll explore the actions you can take to ensure your research and insight community strategy is future-proofed for Gen Z.

Learn how brands can engage youth audiences to gain insight, build up brand affinity, and begin converting the unengaged to evangelists and champions. You may find some of our findings surprising!

Key takeaways:

• What do Gen Z really think and feel about market research?
• The Gen Z segments that you need to know about.
• Our tips for running insight communities with 16-24 year olds.