Taking customer closeness to the next level with Insight Communities

[WEBINAR ON DEMAND] Most major brands strive to get as close as they can to their customers. But what does ‘Customer Closeness’ really mean and how can you build it into your strategy to better meet their needs and drive business…

Maximising value from online Insight Communities

[WEBINAR ON DEMAND] Insight Communities are an increasingly popular way for brands to engage with customers in a safe, secure online environment. For marketing and insight teams, they promise better, cheaper and faster customer…

We’re changing! ResearchBods is now STRAT7 ResearchBods

Today marks the next stage in our evolution as we announce that ResearchBods is changing its name to STRAT7 ResearchBods. It’s been just over twelve months since ResearchBods joined forces with specialist…

Launching our pop-up community platform

We’ve been working around the clock to launch our new pop-up community platform ‘ex-plor lite’. It provides the same great features as our main platform ‘ex-plor’, but is specifically designed as a short-term, self-serve solution…

Online communities: behind the scenes with itv

By: Hannah Downs, Head of Insight at ResearchBods. Online communities have recently been identified by MrWeb as the single biggest growth area in global market research. What’s so effective about this…

Black Friday: spend or save?

Only 100 days until Black Friday. We surveyed 2,000 UK adults for Yorkshire Building Society Group to gather insights into people’s spending and saving habits for the upcoming flash sale. Our client…

Pricing & product optimisation explained

By Marcus Silversides, Head of Data at ResearchBods. Using consumer testing to establish how to price your product and what features to include can be complex. That being said, pricing and product…

Scrum mastery

By Kirk Stevens Scrum Master What is a Scrum Master, and what value does the role add to a business and to its clients? Hear from our resident Scrum Master Kirk Stevens, an advocate for agile software…

Twinings brew up Customer Closeness

We’ve partnered with tea expert Twinings to launch an exclusive online research panel named InFusion, helping to brew up customer closeness by discussing health, wellness and all things tea.…

Data visualisation: why seeing is believing

By Dave Naylor Chief Technology Officer Data visualisation… It’s just about making data look good, right? Wrong. Dave Naylor, our Chief Technical Officer, believes it’s much more than that. How you visually…

Driving instant feedback for the AA

The Passenger Seat, our latest online insight community for The AA, was created to drive instant feedback from members, helping to influence business strategy using the power of research insights.…

Joining forces to create STRAT7

ResearchBods Have you heard our latest news? We’ve joined forces with two other specialist agencies to create a new group STRAT7, allowing us to better support our clients throughout the full data journey.…

10 points for project success

By: Gareth Williams, Senior Project Manager at ResearchBods. When you’re managing as many projects as we do, you need a foolproof way of ensuring success every time. Gareth Williams, one of our Senior…

One true voice

By: Lucy Alexander, Community Manager at ResearchBods. When it comes to nailing tone of voice, it’s not what you say – it’s how you say it. Market research is most definitely a brand touch point, and should…

Bringing your customers to life

What’s the best way to bring your customers to life? Video!!! We create engaging outputs to deliver the story behind the data. Check out our showreel to see for yourself.  GET IN TOUCH Back to news

AI: Gimmick or game changer?

By Marcus Silversides, Head of Data at ResearchBods. Artificial Intelligence is one of the most hotly debated topics in Market Research, and is sure to play an increasing role in the future of our industry.…

Veg powered insight

Our client ITV have partnered with Veg Power to get kids eating more veg and improve the nation’s health. The groundbreaking advertising campaign ‘Eat Them To Defeat Them’ has just launched across the UK with the backing of all major…