Reading Time: < 1 minutes An international cruise line wanted to understand how they could enhance the digital experience to better cater to the evolving preferences of modern travellers, with the ultimate goal of driving customer satisfaction and loyalty.
Our client, an international cruise line, found it increasingly important to put guests’ needs at the heart of their offering – this was especially important in the wake of the pandemic and the increasing digitalisation of the booking experience. The client wanted to understand how they could enhance the digital experience to better cater to the evolving preferences of modern travellers, with the ultimate goal of driving customer satisfaction and loyalty. Their aim was to develop an initiative that would not only address these needs but also reinforce their commitment to staying competitive by keeping guests at the centre of everything they do.
We partnered with this global cruise ship line to launch an insight community, bringing together current and potential guests from two of their prominent brands. This initiative was designed to support customer-centric decision-making as the company navigated the post COVID-19 return to service and addressed a broad range of strategic objectives. Our collaboration included:
"This is a very valuable programme of directional research that ensures investment in the development of our digital platforms, improving the booking experience for all our guests.", Insight Manager
Initially launched as a three–month trial, the insight community has been so well received internally that it has evolved into an always-on research tool. This platform has become an invaluable resource for marketing, PR, UX and product teams, driving a wide range of initiatives. It has played a crucial role in supporting the return to service post-pandemic and has informed decisions on everything from menu changes and off-shore experiences to excursions and accessibility enhancements for guests with additional needs. The community also supports a continuous, monthly UX testing programme, optimising user journeys from search to booking. This collaboration has delivered a breadth of impactful work, making a significant difference in a sector that has been particularly hard-hit.
Reading Time: < 1 minutes A global food delivery company aimed to create a disruptive, immersive, and enjoyable experience to deeply engage their team and drive cultural change.
Reading Time: < 1 minutes As a cause-driven conservation charity the team at National Trust also wanted to know how best to communicate strategy messages to audiences.
A global food delivery company aimed to create a disruptive, immersive, and enjoyable experience to deeply engage their team and drive cultural change.
As a cause-driven conservation charity the team at National Trust also wanted to know how best to communicate strategy messages to audiences.
