One platform, three branded communities: driving insight and commercial success for a consumer media company
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Reading Time: < 1 minutes As a cause-driven conservation charity the team at National Trust also wanted to know how best to communicate strategy messages to audiences.
Reading Time: < 1 minutes Powering ITV’s understanding of their audience to help leverage commercial growth.
Reading Time: < 1 minutes Ensuring customer-centricity is embedded across the UKs largest network provider through the creation of three Insight Communities aimed at three distinct groups.
Reading Time: < 1 minutes Making customer insight accessible and actionable across Asda. Our Insight Community of over 40,000 members has become known within Asda for offering fast access to customer opinions, providing an instant ‘temperature check’ on customer mindset – as well as deep insight on both strategic and tactical topics.