Resources

Reading Time: < 1 minutes We recently returned from Greenbook’s Insight Innovation Exchange in Amsterdam with heads buzzing and the customary ‘sum up the best bits in a blog’ on our to-do lists. However, a couple of weeks later, that (canal) boat has sailed – post-conference wrap-up posts have been done to death – and instead, what we’re actually scratching our heads about is ‘what next?’. So, here are our predictions for the hot topics that we’ll all be talking about in the coming year.

Reading Time: < 1 minutes Finances have been at the centre of conversation in the past few years, inflation and the cost-of-living crisis taking space at the forefront of consumers’ minds. Even those traditionally more financially secure are feeling the strain, with financial pressures mounting and maintaining stability becoming increasingly challenging. Let’s explore what brands can do to support their customers.

Reading Time: < 1 minutes As we head ever closer to this summer’s snap general election, our survey of 500 UK consumers shows that brands may have an important role to play here. But this role is changing…

Reading Time: < 1 minutes Recently, we hosted an inspiring in-person event in Leeds, where senior insight and marketing professionals gathered to delve into the concept of customer-centricity. In this blog, we distill some of the key messages and profound revelations that emerged from the exchanges between our speakers and the audience.

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