Market research is a powerful tool for making customer-centric decisions. However, most market research projects are driven by a set of predetermined questions that the business needs to answer.
Your customer spotlight goes beyond the brief.
It’s about truly understanding your customers – not just their behaviours or attitudes towards a specific topic, but their lives as a whole. Customer closeness bridges the gap, revealing the unknown unknowns and providing an unfiltered snapshot of your customers’ lives.
Take a moment to stop and listen. You can discover what truly matters to your customers.
This solution will be perfect for you if:
1. Auditing
We start by discussing your business needs in relation to customer centricity. This ensures Your customer spotlight is expertly tailored to support you and your wider insight initiatives.
2. True immersion
Stakeholders listen to customers articulate their experiences or thoughts firsthand, observing their emotions to build an in-depth understanding of their needs.
3. Open exploration
Through wide-ranging, open questions, customers share their personal experiences, current behaviours, and evolving attitudes over time.
4. Collaborative reflection
Join others in the business to discuss insights, assess impacts, and determine actionable next steps.
Your customer spotlight is the perfect complement to a traditional research programmes, helping to uncover unmet needs and stakeholder blind spots. It offers:
Reading Time: < 1 minutes
Reading Time: < 1 minutes We recently returned from Greenbook’s Insight Innovation Exchange in Amsterdam with heads buzzing and the customary ‘sum up the best bits in a blog’ on our to-do lists. However, a couple of weeks later, that (canal) boat has sailed – post-conference wrap-up posts have been done to death – and instead, what we’re actually scratching our heads about is ‘what next?’. So, here are our predictions for the hot topics that we’ll all be talking about in the coming year.
