How you share results is as important as the results themselves
It’s all well and good undergoing a large-scale research project to get into the minds of your customers. To really understand their values and journey. But how do you make sure that the results are communicated, understood, and acted on business-wide? How can you make sure stakeholders buy into your results, and want to champion them in their respective departments?
There is no one-size-fits-all approach. Some people like long-form infographics, some like quant charts, and some like short videos. It might be possible to identify a departmental theme in this respect, but otherwise be aware that certain results might be more suited to a certain format, and each stakeholder might have a personal preference on how they consume data.
For key strategic projects, it’s worthwhile spending a little more time on a proper comms plan. Brand the project to help make it recognisable and tangible amongst stakeholders. Imbue presentations with a catchy hook, clearly communicate the goals and benefits of the research early on, and let each department know how they might stand to benefit from the results. However, make sure this is measured; if you’re outputting very regular results, pick your battles on which ones to make a larger fuss of, and which ones to casually share in Slack channels, Teams chats, email threads or otherwise.
We really enjoyed our time at Quirk’s London this year. If you didn’t have the chance to pop over to our booth and meet the team, why not get in touch?